Villeneuve-d’Ascq, France, 14-Feb-2018 — /EuropaWire/ — With a view to always ensuring more transparency for consumers, the Bonduelle brand will be displaying Nutri-score labels for all its products. As a pioneer in the field, this commitment perfectly illustrates the group’s ambition to become the world leader for healthy living through plant-based foods.
The Group’s priority: informing consumers
Having always fought for clear and transparent information, Bonduelle will be displaying the Nutri-score label for all its French canned, frozen, fresh and prepared products: in total, more than 500 products are concerned. As such, Bonduelle will be offering consumers easily-understandable information regarding the nutritional qualities of purchased products.
As a dynamic stakeholder in nutritional and health changes, the Bonduelle Group has been committed to an ambitious nutritional policy since 2003. The sustainable improvement of our eating habits and healthy lifestyles is at the heart of its project. This in part requires providing clear and relevant information to consumers, to help them choose the healthiest and most balanced foods.
So, in keeping with its “Visa Santé” nutritional programme – a continuous improvement approach based on assessing and optimising its products, and thus entirely in line with its ambition – Bonduelle is committing itself to helping consumers by adopting the Nutri-score system so they can better understand the keys to healthy eating habits.
By the end of this project, all the Group’s products will be labelled with the Nutri-score
Currently, 98% of products are classified A and B – so among the best-ranked by the system. Simultaneously, the Bonduelle Group will be pursuing its research as part of the “Visa Santé” programme to further improve its product offer’s nutritional quality.
The results are firm: the research conducted has succeeded in reducing salt content in over 200 canned vegetable recipes (-25% over 5 years for pea-based products for instance). Similarly, recipes for prepared salads were worked on and reformulated. As an example, traditional mustard beetroot saw its fatty substance content reduced by 33%, and its salt content reduced by 50%.
For more information about “Visa Santé”: http://bit.ly/2n9dz1L
About BonduelleBonduelle, a family business, was established in 1853. Its mission is to be the world reference in well-living through vegetable products”. Promoting innovation and long-term vision, the group is diversifying its business and its geographical presence. Its vegetables, grown over 128,000 hectares all over the world, are sold in 100 countries under various brand names and through various distribution channels and technologies. Equipped with unparalleled food industry expertise, along with 58 company-owned agricultural production and industrial sites, Bonduelle produces in the best growing regions, as close to its clients as possible.
RP carrées Netco Group
63, rue d’Angleterre
Vanessa VAZZAZ : 03 28 52 07 42