Sports

FitLife Brands to Showcase Products at the 2017 Arnold Sports Festival





OMAHA, Neb.–(BUSINESS WIRE)–FitLife Brands, Inc. (“FitLife”) (OTCBB: FTLF), an international
provider of innovative and proprietary nutritional supplements for
health conscious consumers marketed under the brand names NDS Nutrition
Products™ (“NDS”) (www.ndsnutrition.com),
PMD® (www.pmdsports.com),
SirenLabs® (www.sirenlabs.com),
CoreActive® (www.coreactivenutrition.com),
Metis Nutrition™ (www.metisnutrition.com),
iSatori™ (www.isatori.com),
Energize (www.tryenergize.com),
and BioGenetic Laboratories, (www.biogeneticlabs.com),
today announced iSatori will attend and showcase its products at the
2017 Arnold Sports Festival on March 2 – 5 in Columbus, Ohio. The expo
will be held at the Greater Columbus Convention Center. In addition,
iSatori will also attend the Arnold Classic Australia on March 17 – 19
in Melbourne, Australia.

iSatori athlete and four-time World’s Strongest Man, Brian Shaw, will
compete in the Arnold Strongman Classic, the premier event during the
four-day festival. Mr. Shaw previously won the Strongman Classic in 2011
and 2015. Mr. Shaw will also make a guest appearance at the iSatori
booth, #957, on Sunday, March 5 from 1:00 – 3:00 PM.

“We are excited to be able to showcase our latest iSatori products and
be on hand to watch our iSatori athlete, Brian Shaw, compete in the 2017
Strongman Classic at the Arnold Sports Festival in Columbus,” said John
S. Wilson, CEO of FitLife Brands. “The Arnold is the premier fitness
expo in the country with over 200,000 people in attendance over the
duration of the show. The iSatori presence will be significant,
including Brian Shaw competing in the marque event at the festival,
which provides us a great opportunity to build brand awareness for
iSatori products. Furthermore, we will be attending the Arnold Classic
in Australia in March, which will help to broaden our reach into the
Australian market.”

About the Arnold Sports FestivalThe Arnold Sports Festival
is the world’s largest multi-sport festival. The 2017 Arnold Sports
Festival will feature 18,000 athletes from 80 nations competing in a
record 70 sports and events, including 14 Olympics sports. In addition,
it is the home of the The Arnold Fitness EXPO, the nation’s largest
health and fitness exposition. The 2017 Arnold Fitness EXPO will feature
more than 1,000 booths of the latest in sports equipment, apparel and
nutrition and two stages that host unique, non-stop competitions and
entertainment. The event will attract over 200,000 attendees for the
entire weekend.

About FitLife BrandsFitLife Brands is a marketer and
manufacturer of innovative and proprietary nutritional supplements for
health conscious consumers. FitLife markets over 80 different dietary
supplements to promote sports nutrition, improved performance, weight
loss and general health primarily through domestic and international
GNC® franchise locations. FitLife is headquartered in Omaha, Nebraska.
For more information, please visit our new website at www.fitlifebrands.com.

Forward-Looking StatementStatements in this release that
are forward looking involve known and unknown risks and uncertainties,
which may cause the Company’s actual results in future periods to be
materially different from any future performance that may be suggested
in this news release. Such factors may include, but are not limited to:
the ability to of the Company to continue to grow revenue; and the
Company’s ability to continue to achieve positive cash flow given the
Company’s existing and anticipated operating and other costs. Many of
these risks and uncertainties are beyond the Company’s control.
Reference is made to the discussion of risk factors detailed in The
Company’s filings with the Securities and Exchange Commission including
its reports on Form 10-K and 10-Q. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as
of the dates on which they are made.

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