Georgia State University Reduced Summer Melt 21.4% and Increased Enrollment 3.9% Using the AdmitHub Virtual Assistant

BOSTON, MASSACHUSETTS and AUSTIN, TEXAS–(Marketwired – March 6, 2017) – AdmitHub, an edtech startup which builds conversational artificial intelligence (AI) to guide students on the path to and through college, together with Georgia State University, has released the results of a study that examined the efficacy of ‘smart text messaging’ in reducing their summer melt rate. Summer melt refers to students who accept offers of admission but who subsequently do not show up for fall enrollment. Georgia State experienced its best enrollment results in school history thanks in large part to AdmitHub’s text-based intervention. In particular, the experimental group using AdmitHub experienced a 21.4% lower summer melt rate and a 3.9% higher enrollment rate when compared to the control group.