Sports

J.J. Yeley Joins Superior Essex at BICSI Winter 2017

ATLANTA–(BUSINESS WIRE)–Superior Essex is excited to announce that J.J. Yeley and the TriStar
Motorsports team will be joining the company at the 2017 BICSI Winter
Conference and Exhibition booth #845 for its showcase of the Speed
eXPerience. As a part of its Speed eXPerience, Superior Essex
is working with NASCAR and its sponsors to generate new relationships
and create a new demand for its products throughout the NASCAR industry.
Currently, Superior Essex is sponsoring the No. 14 Toyota for thirteen
races during the 2017 season, with Yeley behind the wheel.

J.J. Yeley began his racing career at age 14, rising to prominence as he
continued to add victories and record-breaking performances to his track
record. In 1998 at the age of 21, he became the youngest driver at the
time to qualify for the Indianapolis 500. In 2003, he broke the record
for single-season victories with 24 USAC wins, and joined Tony Stewart
as only the second driver in USAC history to win the “Triple Crown” by
taking the Midget, Sprint and Silver Crown championships in a single
season. In addition to racing, Yeley participates in numerous charities
nationwide, with a special interest in children’s charities and fund
raising events.

“We are thrilled to have J.J. at our booth this year to support the
Speed eXPerience,” says Ken Braziel, Vice President of Enterprise Sales
at Superior Essex. “He’s one of the best drivers on the track today, and
he brings a lot of great energy and excitement along with him. This is
great opportunity to share some of that excitement with the ICT
community, and to highlight the positive relationships we are forming
between our two industries as well.”

The 2017 BICSI Winter Conference and Exhibition will be held at the
Tampa Convention Center in Tampa, Florida, January 22-26, 2017. For more
information about BICSI Winter, visit the website.

About Superior Essex

Superior Essex is a leading manufacturer and supplier of communications
cable and accessory products serving the communications industry and
related distribution markets for over 80 years. Superior Essex is a
trade name for Superior Essex International LP and other companies of
Superior Essex Inc. SuperiorEssex.com

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