Entertainment

Proposed ATSC 3.0 Rule a Win for Consumers, but Should Exclude TV Tuner Mandate

ARLINGTON, Va.–(BUSINESS WIRE)–The following statement is attributed to Gary Shapiro, president and
CEO, Consumer Technology Association (CTA)™, regarding the Federal
Communications Commission (FCC)’s Notice of Proposed Rulemaking on the
Voluntary Adoption of ATSC 3.0:

“Yesterday’s announcement by FCC Chairman Ajit Pai will help the U.S.
transition to the next-generation of broadcast television. The proposed
ATSC 3.0 rule will bring 4K Ultra HD, High Dynamic Range, advanced
emergency alert information, mobility and other innovations to broadcast
television viewers across the United States – a win for innovation and a
win for consumers.

“However, while well-intended, this initial version includes troubling
language about a TV tuner mandate. We stand by our
initial joint filing supporting a voluntary, market-driven
transition. We also support the Commission’s tentative agreement that a
TV tuner mandate is unnecessary.

“CTA has long been an advocate for the development of this voluntary
rule and applauds the FCC’s swift work to make the most immersive
broadcast TV viewing experience a reality. We look forward to working
with the Commission to move the proposal forward as originally intended
to bring the benefits of this standard to American consumers nationwide.”

About Consumer Technology Association:

Consumer Technology Association (CTA)TM is the trade
association representing the $292 billion U.S. consumer technology
industry, which supports more than 15 million U.S. jobs. More than 2,200
companies – 80 percent are small businesses and startups; others are
among the world’s best known brands – enjoy the benefits of CTA
membership including policy advocacy, market research, technical
education, industry promotion, standards development and the fostering
of business and strategic relationships. CTA also owns and produces CES®
– the world’s gathering place for all who thrive on the business of
consumer technologies. Profits from CES are reinvested into CTA’s
industry services.

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