Sprint Depicts Verizon Customer Who Fakes His Own Death to Get Out of His Contract in Super Bowl LI Commercial

OVERLAND PARK, Kan.–(BUSINESS WIRE)–Today, Sprint (NYSE: S) unveiled its latest commercial, which will air
during the second quarter of the Super Bowl LI broadcast.

The :30 commercial titled “Car” humorously addresses the great lengths
one might go to avoid a pricey Verizon phone bill.

“Car” illustrates that Verizon’s expensive bills are enough to drive
anyone over the edge. With this commercial, we find a guy who is so fed
up with paying too much for his wireless bill, he decides to fake his
own death to try to get out of his Verizon contract by placing a
mannequin behind the wheel of his car and pushing it off a cliff. It
seemed like a genius idea until Sprint customer Paul shows up to offer a
simpler alternative: Switching to Sprint – a network that is within 1%
reliability of Verizon and he can save 50% on his current Verizon rate1.

You may view the spot, which is available on Sprint’s
YouTube channel. In addition, help make Sprint one of this year’s
favorite Super Bowl commercials by visiting the USA
Today Ad Meter to vote on all of this year’s ads.

Following the initial run during the Super Bowl, an alternate version of
“Car” will air on TV. The brand also has a longer version posting
online. The media will air through the end of the month.

“Sprint understands frustrated Verizon customers and so many consumers
face paying too much for their wireless bill and Sprint is here to
help,” said Roger Solé, Sprint chief marketing officer. “There is no
need for extreme measures…consumers can just switch to Sprint and get
50 percent off most current AT&T and Verizon rate plan prices all on
Sprint’s award-winning reliable network.”

The ad was created with New York-based advertising agency, Droga5. This
marks the first commercial work since the two companies announced their
partnership in November 2016.

“We’re excited to share our first work for Sprint in the Super Bowl,”
said Matt Ian, executive creative director, Droga5. “It’s a humorous,
Big-Gamey twist on the campaign Sprint is currently running. We wanted
to capture the helplessness of being trapped in a cycle of insane fees,
and let Verizon customers know Sprint is the right option.”

A new campaign from Sprint and Droga5 will be unveiled in the near

About Sprint

Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served 59.5 million connections as of Dec. 31, 2016, and is
widely recognized for developing, engineering and deploying innovative
technologies, including the first wireless 4G service from a national
carrier in the United States; leading no-contract brands including
Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant
national and international push-to-talk capabilities; and a global Tier
1 Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years. You
can learn more and visit Sprint at

About Droga5

Droga5 is a creative and strategic advertising agency headquartered in
New York, with an office in London. Founded in 2006, Droga5’s clients
include Anheuser-Busch InBev, Belstaff, Blizzard Entertainment, Blue
Apron, Chase, Danone, Evian, Georgia-Pacific, Google, HBO, Hennessy,
Johnsonville, MailChimp, Mondelēz International, The Nature’s Bounty
Co., Pizza Hut, Prudential, Reckitt Benckiser, Sprint, Trident, Under
Armour, UNICEF, Unilever, and the Y, among others. In 2013, leading
global entertainment agency WME made a significant investment in Droga5,
launching a strategic partnership to best serve each entity’s clients.
Droga5 has won Agency of the Year 11 times in the last 10 years and is
the only agency to be named to Advertising Age’s A-List over
seven consecutive years. For more information, visit

1 Discount applies to base monthly service plan only. Savings
with $5/mo/line AutoPay credit applied within 2 invoices. Discount does
not include competitor promotional or sale price. Carriers’ features
differ. Plans exclude unlimited music and video streaming, data
carryover, and cloud options that other carrier plans may offer.
International features differ. Applies to Verizon Plan 8, 16, 24, 30,
40, 50 and 60GBs; and AT&T Mobile Share Advantage 10, 16, 25, 30, 40, 50
and 60GBs; Excludes unlimited data rate plans. Savings until 1/31/18.
Other monthly charges apply. Offer/coverage not available everywhere or
for discounted phones. Subject to new-line, up to $30/line activation
fee, credit, valid port-in. Customer must choose from same porting
carrier rate card.

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