Superior Essex Takes the Speed eXPerience to Atlanta Motor Speedway

ATLANTA–(BUSINESS WIRE)–Superior Essex is excited to announce that it will sponsor the No. 14
TriStar Motorsports Toyota for the Rinnai 250 race at Atlanta Motor
Speedway on March 4, 2017. The car will also be co-sponsored by Legrand
and Accu-Tech. The event will be televised on FSI at 1:30 PM ET.

Superior Essex previously sponsored the No. 14 TriStar Motorsports
Toyota in the Powershares QQQ 300 race on February 25, 2017, where the
car finished in 25th place.

Preceding race day, Superior Essex will host the No. 14 car and its
driver, J.J. Yeley, along with other members of the TriStar Motor Sports
team, at its corporate offices in Atlanta. Employees, customers and
local NASCAR fans will have the unique opportunity to see the No. 14 car
up close, as well as meet and take pictures with Yeley and the race
team. During the event, the company will also raffle two infield passes
to the Rinnai 250 race event on Saturday.

“As Atlanta residents, we are excited to be representing our city on the
track this weekend,” says Ken Braziel, Vice President of Enterprise
Sales at Superior Essex. “This is a great opportunity for us to engage
with local fans and customers, and to develop new relationships within
our local communities.”

As a part of its Speed eXPerience initiative, Superior Essex is
working with NASCAR and its sponsors to generate business relationships
that aim to create a new demand for its products throughout the NASCAR
industry. The company has already begun to work with NASCAR sponsors to
specify its PowerWise™ products for more than 300 installations
throughout the USA, with projects set to begin in 2017.

About Superior Essex

Superior Essex is a leading manufacturer and supplier of communications
cable and accessory products serving the communications industry and
related distribution markets for over 80 years. Product lines include
Premises and Outside Plant (OSP) copper and fiber data cables, Wireless
and Distributed Antenna Systems (DAS) coaxial cables and accessories,
and Fire Alarm and Security (FAS) cables. Superior Essex is a trade name
for Superior Essex International LP and other companies of Superior
Essex Inc.

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